Neoliberalism sought to revive capitalism with a seductive, populist culture of differentiated consumerism and individual libertarianism. Steve Jobs made it happen.

"The Macintosh is counter-reformist and has been influenced by the ‘ratio studiorum’ of the Jesuits. It is cheerful, friendly, conciliatory, it tells the faithful how they must proceed step by step to reach – if not the Kingdom of Heaven – the moment in which their document is printed. It is catechistic: the essence of revelation is dealt with via simple formulae and sumptuous icons. "