“Who are we when scrolling through a feed? Where is it taking us? What sort of internal division is it sowing?
The feed is both an intrinsically limitless exhibition of a variety of content and a totalizing work in and of itself. It is always there, demanding that you do something with it, the encounter, by design, is never completed, fulfilled. You are stabilized by the feed as someone who needs to keep looking for more, it provides that sense of elitism not through transcendence but through the battery of popularity metrics that seem to make status explicit. One is never compelled to be “present” on the road, one is always going nowhere in particular.“