On natural wine, authenticity and big alcohol. “The inconsistency, the impurity, the strong smells, the bits of stems and yeasts that sometimes make it into the bottle – all this signals to the consumer that natural wine is an alternative _...Read More_

Revisiting Rob Horning’s Authenticity as Service: “The discourse of authenticity espoused by marketers posits a pretend space untouched by capitalism where social relations are “real” instead of mercenary. Since all interactions under _...Read More_