"British regulators are investigating whether Amazon and Google have broken consumer protection law by not doing enough to protect shoppers from fake product reviews."

Another a good article. In some manner Amazon has become completely unreliable with the amount of fake products and fake reviews. Sellers are offering for 2x profit on amazon products. This is becoming a real problem - sellers are baiting buyers into doing 5 star reviews either for free product or product + additional money in amazon gift cards. These things must be Investigated and If it is happening, It should be removed.