Hollywood is beginning to use AI technology to predict the future success of films before they are even made. Will this kill risk taking and creativity, resulting in the green lighting of homegenous crowdpleasers that the AI says will be box office hits? How will we find new styles of movie making, new schools of thought and the next visionary directors if the computer says "No". "One of the six biggest studios in Hollywood, Warner Bros., recently announced a deal with Cinelytic, a startup in Los Angeles that uses algorithms and data to predict a film’s success before the film is made or even greenlit. Cinelytic’s technology uses variables like genre and specific performers to predict how much money a movie could make, based on how those variables typically perform in different markets. So if you want to gauge how a movie will ostensibly perform with Michael B. Jordan instead of Oscar Isaac in the starring role, you can do that. Just plug and play."