Will techlash continue to grow? Will it result in more socially responsible and moral companies, or will the lure of prestige and high salarys continue to draw in the brightest and best? "“Working at Google or Facebook seemed like the coolest thing ever my freshman year, because you’d get paid a ton of money but it was socially responsible,” said Chand Rajendra-Nicolucci, 21, a senior at the University of Michigan. “It was like a utopian workplace.” Now, he said, “there’s more hesitation about the moral qualities of these jobs. It’s like how people look at Wall Street.”"