The climate crises today couldn't have come about without PR campaigns and disinformation. At this point, we may as well consider them as part of an ecology. The mediasphere reaches down into and contorts the information of individuals lives. The outcomes of the weather become self-affirming systems, not unlike firestorms, spawning swarms of misinformation and misdirection. Just as we struggle, in Australia, to reckon with how exactly to take responsibility for our fires (was it arson? Poor land management? More diffuse and abstract colonial violence? Climate change?) similarly it is hard not to be paranoid as to where ones views are coming from, given News Corp and the governments frequent bashing of the ABC. As the climate crisis carries on, we must connect this virulent, paranoid storytelling - that would rather blame the fires ISIS than the climate - with the market systems whose unsustainable projections of infinite gain were accepted with the demagogic 'invisible hand'. This belief structure has shuttled water away from the land, destroyed ground water reserves, and made it impossible for First Nations communities to engage with and maintain their lands. Such sustained efforts of negligence were never designed to intentionally create unheard of fire weather systems, never decided upon exactly by a central committee, and yet the Invisible Hand has decided its way forward. In the coming months, fire wrecked towns should expect to become dependent on philanthropic capitalism - as though such bandaid solutions could ever sustain themselves in the long run, as though we should be grateful for the generosity of any sense of normalcy - and then increasingly the outsourced labor of multinationals, who become the only bodies capable of investing in such low return high liability areas. We should expect the fires to return - this year and the years to come - and with their flames more confusion, as our horizons fill with smoke and paranoia.