Now, we’re so invested in designing interfaces that provide a seamless delivery of content, we aren’t considering user mindsets that teeter into decision paralysis when confronted with infinite content. Because the fact is, there’s just so much damn content. Everywhere you turn. It would take you more than 11,000 years to watch Netflix’s current catalog. Buzzfeed reportedly publishes 222 pieces every single day. As Amanda Hess wrote for the New York Times, “Movies do not begin and end so much as they loiter on screen. And social media is built for infinite scrolling. Nothing ends anymore, and it’s driving me insane.”