"Bstroy unveiled a handful of hoodies emblazoned with the school names "Columbine," "Sandy Hook," "Virginia Tech," and "Stoneman Douglas"—all of which were devastated by mass shootings. Bstroy designers Brick Owens and Duey Catorze also added distressed detailing to each sweatshirt, resulting in a bullet-hole ridden appearance."
"We wanted to make a comment on gun violence and the type of gun violence that needs preventative attention and what its origins are, while also empowering the survivors of tragedy through storytelling in the clothes," Owens wrote in an email to Today. "Also built into the device is the fact that our image as young, black males has not been traditionally awarded credit for introducing avant-garde ideas. So many people have assumed our message to be lazy just because of what they’ve been taught about black men. These hoodies were made with all of these intentions in mind, and to explore all of these societal issues. Not just the surface layer of gun violence in schools but also the different ways that we relate to each other and the dated ideas that still shape the assumptions we make about each other."