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“If it was a real-life experience, meaning I did use deception, there’s no doubt that I may elicit stronger responses. But I’ve shown, as well as other people have, that even if people know it’s not real, these social exclusion experiments, they still respond strongly,” Hsu said. “You still respond to it. You still are sensitive. But I’ll even go further and say I believe that human beings are hard-wired or innately equipped to be sensitive to cues of rejection or exclusion, because the need to belong is such a powerful motivation and instinct.”