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"Fast-forward to today and you can see the kind of “premium mediocre” stuff like headbands and plastic pool slides from virtually every luxury fashion brand. They are still incredibly expensive for what they are, but are a relatively inexpensive way to buy into a brand. Way more people can afford a $250 Balenciaga baseball hat than a $5,000 leather jacket. And the hat will have a prominent logo that will signal that you are a luxury consumer."