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“There are many musicians who are thriving where I would argue that the music itself is a secondary consideration, and perhaps the image is primary,” Dryhurst says. “This is nothing new. However, the supremacy of image over sound in music is more severe than it has ever been.”
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"But the consistent spin of innovation at the core of London’s scene seems to have gone quiet in recent years. “Everyone’s worried about being different. The thing about different and unique on social media is that it’s either gonna work amazingly, or you’re gonna be the weird kid that no one wants to follow. And it’s like no one wants to take that risk, musically.”"