“Harry Brignull, a user-experience consultant, has created a website listing 11 dark pattern types to watch out for. A “roach motel” is when the design makes it simple to sign up but hard to cancel (for example, a subscription); “disguised ads” masquerade as content that isn’t trying to sell you something; and “privacy Zuckering” — named after Facebook CEO Mark Zuckerberg — is the trick of getting you to overshare data.” — Madhumita Murgia, Financial Times, 1 May 2019