Twitter wants to be more relevant. Very curious where this goes, but I have a feeling that weaning itself off the click-based business model may be difficult.
“And while Dorsey said he’s less interested in maximizing time spent on Twitter and more in maximizing “what people take away from it and what they want to learn from it,” Anderson suggested that Twitter may struggle with that goal since it’s a public company, with a business model based on advertising. Would Dorsey really be willing to see time spent on the service decrease, even if that means improving the conversation?
“More relevance means less time on the service, and that’s perfectly fine,” Dorsey said, adding that Twitter can still serve ads against relevant content.”