"These days, if you use a smartphone or a credit card, it’s not difficult for a company to determine if you’ve just gone through a break-up, if you’re pregnant or trying to lose weight, whether you’re an extrovert, what medicine you take, where you’ve been, and even how you swipe and tap on your smartphone. [...] All that information can be used to create profiles of you—think of them as virtual, possibly erroneous versions of you—that can be used to target you with ads, classify the riskiness of your lifestyle [...]
𝗬𝗼𝘂’𝘃𝗲 𝗽𝗿𝗼𝗯𝗮𝗯𝗹𝘆 𝗻𝗲𝘃𝗲𝗿 𝗵𝗲𝗮𝗿𝗱 𝗼𝗳 𝗺𝗮𝗻𝘆 𝗼𝗳 𝘁𝗵𝗲 𝗱𝗮𝘁𝗮 𝗳𝗶𝗿𝗺𝘀 𝗿𝗲𝗴𝗶𝘀𝘁𝗲𝗿𝗲𝗱 𝘂𝗻𝗱𝗲𝗿 𝗮 𝗻𝗲𝘄 𝗹𝗮𝘄, 𝗯𝘂𝘁 𝘁𝗵𝗲𝘆’𝘃𝗲 𝗵𝗲𝗮𝗿𝗱 𝗮 𝗹𝗼𝘁 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂. 𝗔 𝗹𝗶𝘀𝘁, 𝗮𝗻𝗱 𝘁𝗶𝗽𝘀 𝗳𝗼𝗿 𝗼𝗽𝘁𝗶𝗻𝗴 𝗼𝘂𝘁.