“What are we looking at when we open Spotify? How did it get there, and on whose dime? Who owns visual real estate on Spotify? How do major labels control what the average Spotify listener is being fed? Who is shaping Spotify’s so-called “editorial voice”? Why is it so hard to tell which playlists are curated by humans and which are curated by algorithms? And how is the latter increasingly shaping the former?” [#streaming](/relevant/new/streaming) [#spotify](/relevant/new/spotify) [#promotion](/relevant/new/promotion) [#playlists](/relevant/new/playlists) [#businessmodels](/relevant/new/businessmodels)

The majority of the so-called “editorial” content is shaped by Spotify’s relationships with the major labels and if not directly, then indirectly, a way in which they uphold the marketing agreements within their deals.