'Video games have come a long way from their humble beginnings. What was once a niche and simplistic medium of entertainment has exploded over the past few decades into becoming one of the facilitators for some of the biggest media franchises in the world. The industry is bigger than ever and thriving so healthily – and yet it is being threatened. Video games are art, there is no arguing against that, however the commodification of the industry through the pursuit of a ‘metaverse’ is threatening the artistic integrity of the industry as a whole.'