"As the world adjusts to a new reality of life under quarantine in the midst of the pandemic, a number of artists have cancelled gigs, studio sessions and live performances. Technologies like virtual and augmented realities are more than an immersive experience, however, they are prooving that artists and labels can also use it to promote services, fun and creative experience of music to a targeted audience."

Houston-based rapper Travis Scott held his first Fortnite ten-minute digital concert stage. It was based on his “Astronomical” tour that had been cancelled due to the pandemic, the concert stretched for an entire week.