>"Cyberpunk 2077 has mastered parasocial advertising as only the best influencers can, with the game’s Twitter account trading jokes with celebrities like Elon Musk. CD Projekt Red has got everybody talking about this game, though not always for the right reasons."

Cyberpunk 2077’s advertising has been saying the quiet part loud. It has maintained the spiky, anti-SJW, anti-woke persona throughout its marketing campaign, careful to always pepper any diverse characters’ inclusion with stereotyping or humor designed to mock its own ideas. As such, it has earned an army of fans who will defend it from criticism, whether that be from accusations of transphobia, racism, or even crunch.