[https://m.economictimes.com/prime/consumer/taking-on-amazon-flipkart-duopoly-ondc-is-an-ambitious-idea-but-will-it-deliver-for-the-consumer/primearticleshow/90649106.cms](https://m.economictimes.com/prime/consumer/taking-on-amazon-flipkart-duopoly-ondc-is-an-ambitious-idea-but-will-it-deliver-for-the-consumer/primearticleshow/90649106.cms)