Is it even possible to nurture reciprocity, to build it into tourism so it stops being exploitative? What would that look like? How could we implement it? 'Those who love travel must be forced to consider how their gluttony for it has affected others. The power difference between tourists and locals must be recalibrated so that it is interdependence, rather than servitude, that defines the relationship. This might mean fewer “experiences” but more understanding. Fewer people will be able to go and fewer places will be seen, but travel will also be less injurious, less rapacious in its unthinking imposition of injustices and inconveniences on so many.'

Finally, some of the biggest inequities of tourism involve non-reciprocal arrangements, where those from rich countries can go anywhere and the residents of the poor but beautiful countries are bound to their borders. A humane and ethical tourism would ensure that this is not the case, that the great fun of the moment is not a product of the steep power difference between the server and the served, the guide and the tourist.