"I am by nature drawn to analog, physical materials, so it took a nudge to get interested in NFTs. I started Unsellable with two other founders—one of whom, Zach Miller, is my longtime business partner. In 2021 he got into NFTs as investments. He told me about some projects he thought could be successful. I didn’t really care for anything he put on my radar and was pretty skeptical about the hype. Many projects were obviously derivative of others that had been able to build momentum."