"There’s something haunted about the Apple Store in my hometown mall. Something hanging in the air, the way that some retailers are shrouded in a haze of perfume. Eau d’Apple Store – which, actually, is closer to the absence of smell, all the sensory traces abstracted away – puts me on edge. I associate it with my local Apple Store but I’d imagine it’s characteristic of Apple Stores everywhere, because they’re all essentially the same: blonde wood, perfect rows of little screens, liquid crystal, interfaces glowing. All beveled edges; gentle “squircles.”