"Launched in LA by real-life friends Angela Ruis and Lauren Schiller, OGBFF – AKA Original Best Friend Forever – has been spicing up the everyday looks of the chronically online for the best part of two years. The duo met pre-pandemic, on-set for a music video where they were both friends with the artist’s manager, and struck up an instant connection. “From the moment we hung out, we just started creating stuff,” Angela says over a slightly laggy video call with them both. “Immediately the idea of the brand was formed.”