"Unless you’ve been logged off for a while, you’ve noticed that virtual beings have seeped into every corner of the internet. You may not like it; still, you have to accept that they’ve unlocked many new creative possibilities in fields from fashion to art to media. With ever-evolving storytelling, flexible designs, and unique online social experiences, they adjust to the wills of their audiences, followers, and creators. Invented by Hong Kong-born and raised artist Ruby (the IRL one), her avatar, Ruby 9100m, is one of these computer-generated entities, and has become well known through net culture and digital fashion communities over the last few years."