"Every once in a while, an innovation emerges that causes an entire industry to shift. To force change in the way that industry operates. These innovations are usually the result of technological advances. Sometimes they may arrive as novel business or creative strategies or as new processes. Some innovations can be so impactful that companies across an entire sector must restructure and reorganize to embrace them. And those who fail to adapt to the changing tide, even the most prominent industry leaders, soon find themselves falling and ultimately left behind."