"The rise of calibrated amateurism and porous authenticity tells us that followers have become more savvy in their consumption of influencer content — and maybe more bored with it. Where it used to be premised on aspiration and vicarious living, it now pursues verification of the staged layers of truths and corroborating details among influencers’ identity trails. This is how influencers teach us how to do real life when everyone is watching: They play with layers of visibility to conceal the slick and accentuate the sin, conceal the commerce and accentuate the community, conceal the artifice and accentuate the affect. And when they approach the next threshold of authenticity, influencers design new yardsticks of self-disclosure to persuade followers that they are just like them."