Taking Stock Why the tech world calls workers “creators” By - Rob Horning "Over the past decade, there have been numerous versions of the argument that creativity has stagnated, everything is recycled, and the genuine production of the “new” has become more or less impossible. Yet over the same stretch of time, the term “creator” has become inescapable, as any number of recent articles can attest to. It is as if the emergence of the “creator” as a cultural archetype, much like the similar use of “creative” as a noun, signifies nothing more than the end of creativity as an autonomous aesthetic possibility (if it has ever been one). Creativity is now understood first and foremost as a business resource, a component of an employee’s skill set, an ability to sell something, anything.  "

"Over the past decade, there have been numerous versions of the argument that creativity has stagnated, everything is recycled, and the genuine production of the “new” has become more or less impossible. "