Is Old Music Killing New Music? All the growth in the music business now comes from old songs—how did we get here, and is there a way back? “I had a hunch that old songs were taking over music streaming platforms—but even I was shocked when I saw the most recent numbers. According to MRC Data, old songs now represent 70% of the US music market. Those who make a living from new music—especially that endangered species known as the working musician—have to look on these figures with fear and trembling.”