"We saw that artists were often creating vast series of works to communicate a broader narrative. Alejandro Cartagena’s 50 Carpoolers took off only when he minted all 50 photographs directly to his profile. While he had initially planned to share the artworks piecemeal, the overarching narrative was lost to the viewer and potential collector when the works were minted in isolation. That was a lightbulb moment for our team: artists needed a broader medium than a single NFT to tell a story."