"By introducing technology that can establish uniqueness and authenticity to an otherwise infinitely reproducible object, you are effectively reintroducing the entire concept of authenticity to a digital space swimming with copies. And by tying that digital object to its creator, you are also reaffirming authorship. This means the artist can retain authorship while participating in a digital art market. Someone might right-click-save the image, but they can’t right-click-save the NFT. That remains on the blockchain."