"Creatives have a unique advantage that will take AI decades to match: insight and ingenuity, both human traits that are extremely difficult to mimic."

There is an old and informative debate about this in the philosophy of mind. Famous example is Searles Chinese Room Experiment and his Syntax-Semantics-Argument. This is a good starting point for the philosophical viewpoint:

"Sam McMillan discovers how ad agencies are finding more uses for artificial intelligence as a creative and strategic tool."