“If Postmodernism is the cultural logic of late capitalism, then Instagram is its apogee, a place where trends go to die, only to be reborn moments later. On platforms like Pinterest, once-rare images of over-designed loft spaces featuring cantilever chairs and low-slung leather sofas are scanned, uploaded, and funneled into Tumblr blogs and Instagram mood-board accounts like [@__dreamspaces](/user/profile/__dreamspaces) , [@decorhardcore](/user/profile/decorhardcore) , and [@casacalle_](/user/profile/casacalle_) . In turn, these online curators create new desires for old aesthetics by turning reference photos into vessels for boosting engagement. Such accounts become producers, or rather, regurgitators of culture — inspiring consumers to mimic what they see online in their own homes as a means to earn likes.”