Natasha Stagg on contemporary nightlife.
"A good party requires a sense of urgency, heightened by secrecy, and during recent years, it’s been hard to keep anything a secret. Even if parties are illegal or exclusive, they are surveilled by their own guests. Guests whose lives are mostly online develop competitive natures, and soon every exciting event can’t not be broadcast to their followers. This structure leads to sponsorship, obviously (the opportunity for organic reach is irresistible to brands). And so, in the 2010s, the underground nightlife scene gained a moneyed polish."