In relation to the promiscuous dissemination of words and images, to the endless feeds and recurrences in digital culture, Clubhouse wants to ground value in cloistered conversations rendered artificially unrepeatable. But these are not valuable in themselves, in how they supposedly sanctify an ephemeral moment of true presence or put you ‘in the moment.’ The value of presence is only realised by being fused to sales pitches, as though what is genuine can only be what is marketable. Anything that can be understood as ‘authentic’ must already be memorabilia. For moments to feel real, they must close a deal.