PREDICTIVE TEXT REDUCES WRITING TO A SCIENCE
“The art of writing is now also a science,” claims Textio, a startup that automates the writing of job advertisements. The platform uses artificial intelligence to scan millions of job ads, collecting and crunching “language performance data” so that users “can stop guessing at what makes good writing.”
"By normalizing the logic of corporate communication on platforms we use with friends as well as colleagues, they exert an insidious influence on the way we think about communication itself"