Bringing context and critique to the cultural moment. Deep dives, reviews, and debate encouraged.
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Bringing context and critique to the cultural moment. Deep dives, reviews, and debate encouraged.
34037 Members
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We'll be adding more communities soon!
© 2020 Relevant Protocols Inc.
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[https://thereader.mitpress.mit.edu/a-brief-history-of-consumer-culture/?utm_content=151233492&utm_medium=social&utm_source=twitter&hss_channel=tw-20774514](https://thereader.mitpress.mit.edu/a-brief-history-of-consumer-culture/?utm_content=151233492&utm_medium=social&utm_source=twitter&hss_channel=tw-20774514) Over the course of the 20th century, capitalism preserved its momentum by molding the ordinary person into a consumer with an unquenchable thirst for more stuff.
[https://thereader.mitpress.mit.edu/a-brief-history-of-consumer-culture/?utm_content=151233492&utm_medium=social&utm_source=twitter&hss_channel=tw-20774514](https://thereader.mitpress.mit.edu/a-brief-history-of-consumer-culture/?utm_content=151233492&utm_medium=social&utm_source=twitter&hss_channel=tw-20774514) Over the course of the 20th century, capitalism preserved its momentum by molding the ordinary person into a consumer with an unquenchable thirst for more stuff.
"We need things consumed, burned up, replaced and discarded at an ever-accelerating rate,” retail analyst Victor Lebow remarked in 1955.
"We need things consumed, burned up, replaced and discarded at an ever-accelerating rate,” retail analyst Victor Lebow remarked in 1955.
That's the culture. Demand must meet supply and supply must not outweigh demand. Mass production is profitable only if its rhythm can be maintained—that is if it can continue to sell its product in steady or increasing quantity.… Today supply must actively seek to create its corresponding demand. It cannot afford to wait until the public asks for its product; it must maintain constant touch, through advertising and propaganda … to assure itself the continuous demand which alone will make its costly plant profitable.
That's the culture. Demand must meet supply and supply must not outweigh demand. Mass production is profitable only if its rhythm can be maintained—that is if it can continue to sell its product in steady or increasing quantity.… Today supply must actively seek to create its corresponding demand. It cannot afford to wait until the public asks for its product; it must maintain constant touch, through advertising and propaganda … to assure itself the continuous demand which alone will make its costly plant profitable.
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