>"Clothing is more intimately connected to the body than any phone. And because fashion depends on perceptions of exclusivity and access, the temptation to abuse the forecasting powers of data may be stronger. Such data would allow brands to sort consumers — and their bodies — according to their value to the brand image. "

However, as promising as these technologies may be for holding a mirror to the industry’s production methods, their impact on consumers won’t simply be to reassure them. When it comes to garments, surveillance isn’t simply a matter of placing the supply chain under new scrutiny.