The last 200 years saw the erosion and dissolution of great systems that provided stable meaning: religions, the nation state, unions, extended family units, and even corporations. Existentialism as popularized in the West asks us to be personally responsible for creating our own meaning, a monumentally difficult and draining task. Our romantic partners, under their own existential pressures, are increasingly expected to provide missing meaning for us. We are desperate for meaning and turning to toxic sources like consumer goods to get it.
If we can learn how meaning works and how to create it, perhaps we can design new, healthy meaning-generating systems.