“Axe would have anthropologists believe that its target audience was 20-something men for whom quick-draw sexual episodes were a semi-regular occurrence; in fact, the brand’s power user was a 13-year-old boy with a mom who humored him.”
“Axe would have anthropologists believe that its target audience was 20-something men for whom quick-draw sexual episodes were a semi-regular occurrence; in fact, the brand’s power user was a 13-year-old boy with a mom who humored him.”