Moving to protocols, not platforms, is an approach for free speech in the twenty-first century. Rather than relying on a “marketplace of ideas” within an individual platform—which can be hijacked by those with malicious intent—protocols could lead to a marketplace of ideals, where competition occurs to provide better services that minimize the impact of those with malicious intent, without cutting off their ability to speak entirely. It would represent a radical change, but one that should be looked at seriously.