If image and aesthetic production is a fully saturated behavior, we should expect to see that the market for aesthetics is no longer about disruptive, product-driven innovation but about sustaining, process-driven innovation characterized by customer-stealing and market consolidation. In fact, this is exactly what we have, with established graphic designers competing with young guns to sell the aesthetics they originated, and an endless homogeneity of Instagram lifestyle influencers all competing over the same types of aspirational consumer. In the adjacent world of music, a similar competitive dynamic is visible with producers making money selling “type beats.”