There’s widespread belief that mainstream adoption is still being held back by lack of infrastructure. The sentiment is that we need better wallets, alt L1s, rollups, rollups on rollups, multi-chain bridges, web3-native growth tools, etc. Patrick Rivera disagrees. In this piece, he argues that the biggest problem most infrastructure teams face is that there aren’t enough consumer teams building great apps on top. The future of web3 consumer will require building compelling products and experiences. He believes that, over time, most people won’t be aware that they’re interacting with blockchains or tokens. They may just refer to the web3 elements as digital collectibles, points, badges, membership cards, or any number of other more consumer-friendly terms. This is a much-needed take on the failure to focus on consumer experiences as an ecosystem.