>"The internet was created without a native identity layer for people. Because of this, the issue of digital identity was relegated to websites and applications. This siloed approach may have been appropriate for the early days of the internet, but with billions of people now online, its drawbacks are becoming more apparent. Usernames and passwords continue to be the dominant paradigm, despite being repeatedly demonstrated to be an insecure model. The average person has to juggle between 70 to 80 passwords, resulting in a decidedly inferior user experience. Indeed, there are multi-million dollar businesses built just around helping businesses and individuals manage their fragmented accounts, such as Okta, 1Password, and Dashlane. Most importantly, users do not actually own their online identity. Instead, they rent it from companies and centralized entities. Thus, they are prone to the risk of their digital identity being hacked, manipulated, censored, or simply lost."