The Anxiety of Influencers By Barrett Swanson Educating the TikTok generation "Once the purview of heiresses like Paris Hilton and Kim Kardashian, it seems that influencing has become fully democratized, making a Jay Gatsby out of every intrepid Jimmy Gatz. Or as one collab-house press liaison puts it to me: “It’s the new A-list celebrity except it’s attainable for anybody. You can be in Cleveland, Ohio, alone in your bedroom, and you can get a million followers overnight. That’s fucking crazy. That’s never been possible. Wealth, fame, status has never been more attainable for anyone in the history of the world the way it is right now.”