The most widespread use of augmented reality isn’t in gaming: it’s the face filters on social media. The result? A mass experiment on girls and young women. They are subjects in an experiment that will show how the technology changes the way we form our identities, represent ourselves, and relate to others. A review of their privacy policies shows that they do indeed have the right to store data from the photographs and videos on the platforms. Snapchat’s policy says that snaps and chats are deleted from its servers once the message is opened or expires, but stories are stored longer. Instagram stores photo and video data as long as it wants or until the account is deleted; Instagram also collects data on what users see through its camera.