We'll be adding more communities soon!
© 2020 Relevant Protocols Inc.
We'll be adding more communities soon!
© 2020 Relevant Protocols Inc.
39
6.3K
39
6.3K
Automated tools that try to calculate “brand safety” reproduce the whiteness of mainstream content
Automated tools that try to calculate “brand safety” reproduce the whiteness of mainstream content
Influencer marketing is a form of cultural production that is growing fast. In 2020, marketing spend on influencers has increased 73 percent. This is partly because influencers are perfect for producing advertorials in a pandemic: They are experts at weaving together compelling content alone from their own domestic space, often doing their own styling, filming, and editing. Influencers — often women and often young — are those who successfully blend documentation of their ostensibly “real” lives with advertorials and brand sponsorships via social media platforms.
Influencer marketing is a form of cultural production that is growing fast. In 2020, marketing spend on influencers has increased 73 percent. This is partly because influencers are perfect for producing advertorials in a pandemic: They are experts at weaving together compelling content alone from their own domestic space, often doing their own styling, filming, and editing. Influencers — often women and often young — are those who successfully blend documentation of their ostensibly “real” lives with advertorials and brand sponsorships via social media platforms.
Some low-ranking comments may have been hidden.
Show hidden comments
Some low-ranking comments may have been hidden.
Show hidden comments