Influencer marketing is a form of cultural production that is growing fast. In 2020, marketing spend on influencers has increased 73 percent. This is partly because influencers are perfect for producing advertorials in a pandemic: They are experts at weaving together compelling content alone from their own domestic space, often doing their own styling, filming, and editing. Influencers — often women and often young — are those who successfully blend documentation of their ostensibly “real” lives with advertorials and brand sponsorships via social media platforms.